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iOS & Android Web CRM Integration

Citizen Watches

Connecting Products to Customers at Scale

Citizen Watches sells through thousands of retail partners worldwide. But once a customer bought a watch in-store, Citizen had no direct relationship with them - missing opportunities for warranty registration, customer support, and future engagement.

The Challenge

Citizen needed a way to:

  • Capture customer data from retail purchases happening outside their control
  • Drive warranty registration to reduce support costs and increase customer satisfaction
  • Build direct marketing relationships with end customers for future launches
  • Meet customers wherever they are - mobile-first for younger buyers, web for all users

The solution had to work seamlessly across all platforms, handle international users, and integrate with their existing CRM and warranty systems.

What We Built

We developed a complete registration platform spanning native mobile apps and responsive web, making watch registration simple and valuable across any device.

📱

Mobile Apps

iOS & Android

  • • Quick serial number scanning via camera
  • • Streamlined registration flow (under 2 minutes)
  • • Immediate digital warranty proof
  • • Push notifications for service reminders and new launches
🌐

Web Platform

Responsive Design

  • • Responsive design for desktop and mobile browsers
  • • Manual registration option for customers without app access
  • • Full warranty management and support resources
  • • Seamless experience across all devices
🔧

Backend Integration

Enterprise Systems

  • • Connected to existing CRM and warranty systems
  • • Secure data handling compliant with international privacy regulations
  • • Multi-language and multi-region support
  • • Real-time sync across web and mobile platforms

The Result

The platform successfully launched and now serves as Citizen's primary customer registration and engagement system across all channels.

From Retail Black Box to Direct Relationships

Before

  • • Zero customer data
  • • No direct marketing channel
  • • Manual warranty processes

After

  • • Thousands of registered customers
  • • Direct engagement channel built
  • • Instant digital warranty access

Impact

  • User Growth: Thousands registered across mobile and web since launch
  • Marketing Growth: Built opted-in database for targeted campaigns and launches
  • Direct Relationships: Transformed retail touchpoints into ongoing engagement channels
  • Reduced Friction: Instant digital warranty access and streamlined support
  • Technical Excellence: Zero downtime integration with existing enterprise systems

The result? Citizen now owns the customer relationship from purchase through warranty and beyond - turning retail transactions into lasting brand engagement.

Ready to solve a similar challenge?

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